Integrity is our foundation. We are honest, professional, confidential, and trustworthy in everything we do.

Community Leadership is our commitment to a better today and tomorrow through charitable contribution and staff volunteerism.

Respect for our employees is demonstrated through open communications, equitable compensation, professional development, and recognition of their accomplishments.

Customer Service means consistently exceeding customers’ expectations through accuracy, confidentiality, friendliness, efficiency, and fairness.

Independence provides us the flexibility and freedom to make us a stronger customer and community partner. This allows us to properly align the interests of customers, employees, and shareholders to balance profitability with long-term community benefits.

Change and Innovation support our continuous improvement in products services, and the way we do our jobs. We cannot be afraid of trying something new out of fear of failure. We will celebrate our successes and learn from our mistakes.